Job Description:
Execute and optimize digital marketing campaigns across approved platforms, monitor performance, coordinate campaign assets and tracking, and report actionable learnings.
Key Responsibilities
- Build campaigns in approved digital platforms from authorized briefs (audiences, budgets, schedules, creatives, links, tracking); perform pre-launch checks (product, price, offer, disclaimer, targeting, conversion, access approval).
- Monitor spend, reach, engagement, leads, cost, quality, conversion, and technical issues during campaigns; optimize audience, placement, bid, budget, creative, and landing pages within authorized parameters.
- Coordinate website, landing-page, form, pixel/tag, UTM, catalogue, social, search, messaging, and CRM handoff requirements; maintain campaign naming, access, asset, budget, and approval records.
- Prepare weekly, monthly, and post-campaign reports with learnings and next-test recommendations; work with CRM/Sales to assess lead quality and conversion outcomes; monitor platform policy, security, trends, competitor activity, and account health, escalating material risks.
- Apply approved brand guidelines, consent rules, data controls, and campaign governance; coordinate campaign calendars and track activity, cost, reach, leads, conversion for continuous improvement.
Key Requirements
- Bachelor's degree or diploma in a discipline relevant to the role, or equivalent demonstrated capability.
- Relevant professional or platform certification is advantageous.
- Minimum 2 to 4 years of relevant professional experience.
- Experience using role-specific systems, records, and standard operating procedures.
- Automotive, retail, distribution, customer-service, or related sector exposure is preferred.
How to Apply
Please submit your CV or contact RMA Lao for more information. Email: hrlao@rmagroup.com. Tel & WhatsApp: +856 20 28 045 443
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Location
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RMA Lao
Digital Marketing Executive
1 Vacancy
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Full Time
Ban Beungkhayong Tay, Unit 18, Thadeua Road, Sisattanak District, Vientiane Capital, Lao PDR, Vientiane, Vientiane Capital, Laos
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RMA Lao
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Year founded1994
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Phone+856 21 315 3768
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Emailrmalaos@rmagroup.net
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Websitehttps://rmagroup.com/
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AddressBan Beungkhayong Tay, Unit 18, Thadeua Road, Sisattanak District, Vientiane Capital, Lao PDR, Vientiane Capital, Vientiane Capital, Laos