Job Description:
Lead brand planning and integrated marketing execution for automotive brands in Laos, aligning campaigns with sales, product, aftersales and customer priorities.
Key Responsibilities
- Develop annual/quarterly brand plans (positioning, audience, model priorities, launches, campaigns, budget, KPIs) and adapt OEM brand guidelines for accurate, compliant local execution.
- Align brand activity with stock availability, sales targets, customer segments, aftersales priorities, and product lifecycle.
- Approve brand briefs, messaging, creative concepts, content, activation plans, and post-campaign reports within delegated authority.
- Review brand health, competitive activity, customer insight, lead quality, conversion, and campaign return; coordinate with Communication, Events, Digital, CRM, Sales, Product, and Aftersales for integrated campaigns.
- Manage OEM marketing submissions, co-funding evidence, claims, approvals, and performance reporting; develop brand executives through coaching and feedback.
- Apply approved brand guidelines, consent rules, data controls, and campaign governance; coordinate campaign calendars and track activity, cost, reach, leads, conversion for continuous improvement.
Key Requirements
- Bachelor's degree or equivalent relevant professional experience.
- Relevant automotive, technical, digital, supply-chain, or professional certification is advantageous.
- Typically 6 or more years of relevant experience, including team, project, or process leadership.
- Practical experience in automotive retail/distribution or a comparable customer-facing operation.
- Track record of meeting functional targets and improving day-to-day execution.
How to Apply
Please submit your CV or contact RMA Lao for more information. Email: hrlao@rmagroup.com. Tel & WhatsApp: +856 20 28 045 443
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Location
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RMA Lao
Brands Marketing Manager
1 Vacancy
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Full Time
Ban Beungkhayong Tay, Unit 18, Thadeua Road, Sisattanak District, Vientiane Capital, Lao PDR, Vientiane, Vientiane Capital, Laos
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RMA Lao
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Year founded1994
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Phone+856 21 315 3768
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Emailrmalaos@rmagroup.net
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Websitehttps://rmagroup.com/
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AddressBan Beungkhayong Tay, Unit 18, Thadeua Road, Sisattanak District, Vientiane Capital, Lao PDR, Vientiane Capital, Vientiane Capital, Laos